Communication Modalities Used in the Delivery of Extension Programs to Small Scale Livestock Raisers in San Jose, Occidental Mindoro, Philippines

Mary Y. A. Declaro-Ruedas, Leoniel S. Bais

Abstract


This study was conducted to determine the communication modalities used in extension program offered to livestock raisers in San Jose, Occidental Mindoro, Philippines. This study utilized the descriptive research method. The data were collected through questionnaire. All data was organized, classified, and interpreted using descriptive statistics. Results show that the small scale livestock raisers in San Jose, Occidental Mindoro were mostly male, middle aged, with low level of education and had been raising not more than five heads of livestock. Majority have a long experience of livestock production. Most of them rated the quality of support services provided to them as “good”. One-on-one method is the most common communication modality used by the extension workers, however, the preferred modality is the conduct of seminar/conferences. The problems encountered on the adoption of technologies were the financial constraint, lack of institutional support, and the mismatch of the message and the communication media used by the extension worker.


Keywords


Communication approaches; extension; animal extension providers

References


Agholor, I. A., Monde, N., Obi, A., & Sunday, O. A. (2013). Quality of extension services: A case study of farmers in Amathole. Journal of Agricultural Science, 5(2), 204. https://doi.org/10.5539/jas.v5n2p204

Antholt, C. H. (1991). Agricultural extension in the 21st century: lessons from South Asia. Agricultural Extension: Worldwide International Evolution and Forces for Change. Elsevier, New York.

Bureau of Agricultural Statistics.(2014). Cattle Industry Performance Report. http://www.bas.gov.ph/download_action.php?filedown=

Blackburn, D. J. (1994). Extension Handbook. Processes and Practices. Thompson Educational Publishing, Inc., 240 Portage Road, Lewiston, NY 14092..

Bureau of Animal Industry.(2000). Industry Paper on the Phil. Meat Industry.Mimeographed Copy, 30 p. Quezon City, Phil.

Castillo, A. C. (2004). Backyard beef production in the Philippines. Retrieved from http://opendocs.ids.ac.uk/opendocs/bitstream/handle/713

Caviglia-Harris, J. L. (2003). Sustainable agricultural practices in Rondonia, Brazil: Do local farmer organizations affect adoption rates?. Economic Development and Cultural Change, 52(1), 23-49.

Eusebio, A. N., & Chantalakhana, C. (1978). Backyard dairy-beef farming and feedgrain substitutes in the Philippines and Thailand. Extension Bulletin-Asian and Pacific Council. Food and Fertilizer Technology Center (ASPAC/FFTC). no. 114.

Feder, G., Willett, A., & Zijp, W. (2001). Agricultural Extension.'Generic Challenges and the Ingredients for Solutions. Knowledge Generation and Technical Change: Institutional Innovation in Agriculture.

Hackman., J. K., & Wageman, R. (1995). Total Quality Management: Empirical and practical Issues. Administrative Sciences. Quality, 40(2), 309-342.

https://doi.org/10.1007/978-1-4615-1499-2_15

Jazairy, Y. (1992). The State of World Rural Poverty: An inquiry into its causes and consequences. New York: International Fund for Agricultural Development.

https://doi.org/10.3362/9781780446035

Jones, G.E., & Garforth, C. (1997). The history, development, and future of agricultural extension. In B.E. Swanson, R.P. Bentz, & A.J. Sofranko (Eds.), Improving Agricultural Extension: A reference manual (pp.3-12). Rome: FAO

Maalouf, W. D., Contado, T. E., & Adhikarya, R. (1991). Extension coverage and resource problems: The need for public-private cooperation. Agricultural extension: Worldwide institutional evolution and forces for change, 59-70.

PCARRD.(2008). Bautista, O. Livestock and Crops Database, in Region IV-B.

Qamar, M. K. (2000). Agricultural extension at the turn of the millennium: trends and challenges. Human resources in agricultural and rural development, 158-170.

Richardson, J. G., Jenkins, D. M., & Crickenberger, R. G. (2003). Extension education: Process and practice. Targeting audiences in developing program delivery systems. Retrieved March 30th.


Full Text: PDF XPS

DOI: 10.33687/ijae.007.01.2786

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Mary Y. A. Declaro-Ruedas, Leoniel S. Bais

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.