Journal of Arable Crops and Marketing
https://journals.esciencepress.net/index.php/JACM
<p align="justify">Journal of Arable Crops and Marketing is an international platform publishes original research and critical reviews on experimental and theoretical contributions to crop physiology, crop production and management, agro-climatology and modeling, plant-soil relationships, crop quality and post-harvest physiology, farming and cropping systems, agro-ecosystems, and the environment. Papers written to a high standard according to the basic formal rules of scientific publishing will be accepted for publication after peer review by the editors who act on advice from referees.</p><p align="justify"> </p><p align="justify"> </p><p><strong>Journal of Arable Crops and Marketing</strong><br /><strong>Editor-in-Chief:</strong> Prof. Dr. Hakoomat Ali<br /><strong>Managing Editor:</strong> Dr. Shabir Hussain<br /><strong>Country of Publication: </strong>Pakistan<br /><strong>Publisher: </strong>EScience Press – Nonprofit Scientific Publisher<br /><strong>Format: </strong>Print & Online<br /><strong>Print Copy Provider: </strong>EScience Press<br /><strong>Frequency:</strong> 02<br /><strong>Language: </strong>English<br /><strong>Scope: </strong>Finance<br /><strong>Author Fees: </strong>Yes<br /><strong>Types of Journal:</strong> Academic/Scholarly Journal<br /><strong>Access: </strong>Subscription Needed<br /><strong>Indexed & Abstracted: </strong>Yes<br /><strong>Policy: </strong>Double blind peer-reviewed<br /><strong>Review Time:</strong> 04-06 Approximately<br /><strong>Contact & Submission e-mail: </strong>jacm@esciencepress.net<br /><strong>Alternate e-mail: </strong>info@esciencepress.net</p>EScience Pressen-USJournal of Arable Crops and Marketing2709-8095<p><span>Submission of a manuscript infers that the work described has not been published before (except in the form of an abstract or as part of a published lecture, or thesis). It is also not under consideration for publication elsewhere.<br /><br /></span>All works published by Journal of Arable Crops and Marketing is freely available to copy, distribute, transmit and adapt the work provided the original work and source is appropriately cited under a CC BY license (Creative Commons Attribution 4.0 International License). The CC BY license allows for maximum dissemination and re-use of open access materials and is preferred by many research funding bodies. Under this license users are free to share (copy, distribute and transmit) and remix (adapt) the contribution including for commercial purposes, providing they attribute the contribution in the manner specified by the author or licensor (<a href="http://creativecommons.org/licenses/by/4.0/legalcode" target="_blank">read full legal code</a>).<br /><br />Under Creative Commons, authors retain copyright in their articles.</p>Farmers Preferred Information Sources Regarding Climate Change Awareness in Mountainous Areas of Punjab, Pakistan
https://journals.esciencepress.net/index.php/JACM/article/view/4705
<span lang="EN-IN">Climate change is one of the key challenges having adverse impacts on agriculture, which is the key source of food and livelihood. Information is a critical component in the process of climate risk management. Therefore, this study was conducted in mountainous areas of Punjab and Khyber Pakhtunkhwa to explore the preferred information sources of the farmers to cope the climate change. A total of 384 farmers were interviewed face to face on a structured interview schedule from District Rawalpindi of Punjab and Mansehra of KPK. Collected data were analysed using Statistical Package for Social Sciences (SPSS). The results indicated that farmers had more reliance on electronic media gadgets for information seeking as least on social media gadgets. Fellow farmers and extension field staff were also rated as the preferred information sources of the farmers. This was deduced that farmers were emphasizing n traditional sources rather than modern tools of communication like social media. There is a need to promote the use of social media tools for information sharing for climate change awareness. Social media tools have the potential to meet the information needs of the farmers and have diverse contents to disseminate about climate change. Extension field staff should use social media gadgets for information dissemination among the farmers.</span>Muhammad M. KhadimKhalid Mehmood ChBabar ShahbazKhalid Hussain
Copyright (c) 2023 Muhammad M. Khadim, Khalid Mehmood Ch, Babar Shahbaz, Khalid Hussain
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2023-12-282023-12-2851010910.33687/jacm.005.01.4705Extension of Beta Function and its Agricultural Applications
https://journals.esciencepress.net/index.php/JACM/article/view/5019
<span lang="EN-IN">The first kind of Euler integral, known as the β-function, holds significant importance in various fields such as mathematics, engineering, statistics, and the chemical and physical sciences. Numerous extensions of the classical β-function can be found in the literature. In the realm of mathematics, the β-function plays a crucial role in addressing problems related to probability distribution, quantum mechanics, and fluid mechanics. This study aims to introduce new extensions of the β-function with a specific focus on their applications in agriculture. Additionally, the research delves into the applications of the β-function and explores various types of β-functions in conjunction with other special functions. The study further investigates additional extensions, properties, and mutual relationships, shedding light on recurrence relations and generating functions associated with the extended β-function.</span>Hina IjazAqeela NoreenFarzana kausar
Copyright (c) 2023 Hina Ijaz, Aqeela Noreen, Farzana kausar
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2023-12-282023-12-2851111710.33687/jacm.005.01.5019Exports of Mangoes from Pakistan: Determinants and Competitiveness
https://journals.esciencepress.net/index.php/JACM/article/view/4889
<p align="justify">Pakistan, with limited export commodities and markets, grapples with a persistent trade deficit, making its agricultural sector pivotal to the economy. This study delves into the contemporary economic concept of competitiveness, aiming to evaluate and identify determinants influencing the export of mangoes—a significant contributor to the agricultural GDP at 2.48%. Comparative advantage, rather than competitive profit, serves as a more apt term in the realm of trade theory. In this research both time series and panel data was used. The data was collected from secondary sources from multiple sites and main among these were UN-FAO, AMIS, WDI and WITS. Gravity model were used to find the determinants that provided estimation of exports between the Pakistan and other countries. The variables studied in this research were export quantity, export value and export price between Pakistan and its major exporters. Collected data was analyzed through appropriate statistical technique using RCA indices and their extensions. Findings of the study were expected to be helpful in developing some strategies to increase exports of mango from Pakistan. The determinants nominal GDP’s for both Pakistan and importing countries, exchange rate and mango area evaluated for mango were significant. This research results showed that Pakistan is quite stable in mango production and much more efforts are needed to ensure and maximize improvements in export of varieties of mango production.</p>Rabia BashartManan AslamArbaz KhanAbdul RehmanHammad Ahmad BhattiMuhammad Ali ImranMohsin RazaAzhar Munir
Copyright (c) 2023 Rabia Rabia Bashart, Manan Aslam, Arbaz Khan
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2023-12-282023-12-2851192710.33687/jacm.005.01.4889Growth and Yield Response of Sesame to Different Nitrogen Levels
https://journals.esciencepress.net/index.php/JACM/article/view/4799
<p>Sesame, a traditional oilseed crop with a long history, has been cultivated and utilized by people in Pakistan for centuries. In the year 2018, a total of 29,000 tons of sesame seeds were harvested from an extensive area of 176,000 acres in Pakistan. According to the Federal Bureau of Statistics for the year 2018-19, Pakistan exported sesame seeds worth Rs. 9,000 million, which amounted to a staggering 366 million tons (AARI 2018-19). Nitrogen (N) is an element that is prominently included in the metabolic system of plants. Protein is involved in all of the activities that are necessary for the survival of plants, and an important component of protein is nitrogen. During Kharif season 2022 to study the expansion and yield reaction of Sesame to various nitrogen concentrations. The treatments included T<sub>1 </sub>= Control (Zero N), T<sub>2 </sub>= Recommended dose N @60 kg ha-1, T<sub>3 </sub>= 10% higher than recommended N and T<sub>4 </sub>= 10% less than recommended N. The field experiment was carried out to assess during June 2022–2023. at the experimental students farm department of Agronomy at Sindh Agricultural University, Tandojam. The experiment was set up using a Randomized Complete Block Design with a plot size of 3 x 4 12 m<sup>2</sup>. The sesame crop fertilized with treated with T<sub>4 </sub>= 10% less than recommended N resulted 158.57 cm plant height, 8.00 branches plant<sup>-1</sup>, 151.04 capsules plant<sup>-1</sup>, 33.35 number of seeds capsule<sup>-1</sup>, 3.61 g seed index (1000-grain weight), 41.26 g seed yield plant<sup>-1</sup> and 761.08 kg ha<sup>-1 </sup>seed yield. Similarly, T<sub>3 </sub>= 10% higher than recommended N resulted 132.63 cm plant height, 6.47 branches plant<sup>-1</sup>, 145.45 capsules plant<sup>-1</sup>, 30.34 number of seeds capsule<sup>-1</sup>, 3.31 g seed index (1000-grain weight), 36.35 g seed yield plant<sup>-1</sup> and 712.45 kg ha<sup>-1 </sup>seed yield. However, recommended dose of N 117.82 cm plant height, 5.57 branches plant<sup>-1</sup>, 121.88 capsules plant<sup>-1</sup>, 23.28 numbers of seeds capsule<sup>-1</sup>, 3.14 g seed index (1000-grain weight), 32.07 g seed yield plant<sup>-1</sup> and 540.46 kg ha<sup>-1 </sup>seed yield. The sesame crop under control (Zero N) with 91.12 cm plant height, 4.34 branches plant<sup>-1</sup>, 41.30 capsules plant<sup>-1</sup>, 17.02 number of seeds capsule<sup>-1</sup>, 2.78 g seed index (1000-grain weight), 21.02 g seed yield plant<sup>-1</sup> and 363.75 kg ha<sup>-1 </sup>seed yield. Based on the findings of the current research, it was determined that as the nitrogen levels increased, both the growth and yield of sesame showed a simultaneous increase. Notably, the sesame plants that were fertilized with T4, which was 10% less nitrogen than the recommended amount, resulted in the highest grain yield (761.08 kg ha<sup>-1</sup>), followed by T<sub>3 </sub>= N @ 50 kg ha<sup>-1</sup> (712.45 kg ha<sup>-1</sup>) and T<sub>3</sub> = N @ 45 kg ha-1 (10 % less than recommended N) (540.46 kg ha<sup>-1</sup>).</p>Ihsanullah, Danish ManzoorMurad Ali MagsiZubair Ahmed ShekhAsif Ali KaleriMuzamil Hussain AwanVijai KumarNazia BalochMohsin Khan KaleriAzmat AliAtif Ali RajputImtiaz Ali KaleriAli Muhammad Chachar
Copyright (c) 2023 Asif Ali Kaleri
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2023-12-282023-12-2851293510.33687/jacm.005.01.4799Brand Awareness and Digital Marketing: Measurement Tools and Data Analytics for Agricultural Industry
https://journals.esciencepress.net/index.php/JACM/article/view/5047
<span>The current era has been going through significant transformations owing to the innovative technologies, digitalization, social media, and online business trends worldwide. In the rapid and dynamic environment, marketers are continuously focused on exploring new and digital ways to reach and engage customers in the agricultural industry. Therefore, digital marketing has been recognized as a critical tool for marketers, researchers, and customers to develop brand awareness, interact and build customer engagement over longer periods. Consequently, generating positive customer outcomes i.e., brand awareness, persuasion, customer satisfaction, brand loyalty, and positive word of mouth. The study aimed to evaluate the impact of digital marketing tools on the brand awareness of consumers in agricultural industry. By examining diverse social media channels, the study aimed to provide an analysis of quantitative techniques used to assess the effectiveness of digital marketing. The study furnishes insights for the practitioners to select effective social media tools according to their goal and objectives. The study enables social media marketers to optimize their digital marketing strategies by utilizing minimum organizational resources.</span>Muhammad SheerazMuhammad SajidYasir MehmoodMuhammad IrfanIqra Tahir
Copyright (c) 2023 Muhammad Sheeraz, Muhammad Sajid, Yasir Mehmood
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2023-12-282023-12-2851375010.33687/jacm.005.01.5047